OVERVIEW Aldabra is an infused rum with island and exotic origins, boasting a vibrant and sophisticated aesthetic. Named after an atoll in the Seychelles archipelago, Aldabra means "the green one," reflecting the abundance of local flora. CHALLENGE Create an impactful design inspired by the product's exoticism and unique ingredients. SOLUTION The chosen typography, stately and scrolled, evokes the lush plant life and ancient exploration campaigns. The designs meticulously represent the Seychelles, featuring a vivid color palette inspired by the Seychellois flag and shapes drawn from local fauna and flora.