OVERVIEW A premium whiskey bottled in the heart of the Scottish Highlands, where Scotland once defied England in a historic, bloody battle. CHALLENGE Connect the product to the rich history of its land. SOLUTION "MacAulish" is the battle cry of the Scots, meaning "son of Wallace"—a tribute to William Wallace, the Scottish knight who fought against King Edward I of England in the Middle Ages. The bottle design is inspired by the claymore, the great sword wielded by Scottish warriors. Just as the claymore is drawn from its sheath before battle and returned afterward, this bottle honors the Scottish fighters who battled for their freedom and passed down their legacy to us.