OVERVIEW Balloon is a collection of artisanal gin-based cocktails. Crafted in Annonay, a village in Ardèche, it pays tribute to history—Annonay being the site of the first-ever hot air balloon flight on June 4, 1783, by the Montgolfier brothers. CHALLENGE To create a striking product range inspired by a landmark local historical event. SOLUTION The design embraces the vintage charm of early aerostats while infusing a modern and playful touch. A neo-vintage typeface is paired with a whimsical illustration, adding character and uniqueness. The bottle’s shape subtly echoes the defining elements of hot air balloons, complemented by intricate graphic and structural details that reinforce the theme.